The Value of Public Relations During the Next Normal

Friday, May 29, 2020 at 10:30 a.m. ET

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Presented by Cision PR Newswire

During this uncertain time, communicators find themselves adjusting their communications strategy and looking for ways to effectively connect with journalists and their audiences. Now more than ever, it is important to create content that drives engagement, use the necessary tools to distribute your story and measure your PR efforts. The value of public relations continues to evolve with the ever-changing media landscape and is relevant as we transition to the next normal. This session highlights the importance of press releases, how you can leverage them during this time, the most effective ways to connect with a journalist and much more.

You will learn:

• How to build relationships with journalists and reach new audiences
• What makes a story newsworthy
• What type of content drives engagement
• How to measure your PR efforts

About the Presenter

Sandra Azzollini McKinley is Vice President, Audience and Web Strategy at Cision, where she has managed the experiential needs of users for nearly 20 years. In her role, Sandy oversees several of the company’s owned properties, including Cision.com, PRNewswire.com and PR Newswire for Journalists, ensuring the audience experience is seamless, useful and engaging. The websites have been honored with several industry awards, including two CODiEs, Best Online News Service and Best Online Business Information Service: Non-News; Bulldog Awards, Best Website; and Web Marketing Association’s Best Public Relations Website Award.